Fitbit is a leading American consumer electronics company specializing in fitness trackers, wearable technology, and related services. Founded in 2007, Fitbit has become a key player in health and wellness tracking, offering a variety of devices designed to monitor physical activity, sleep patterns, heart rate, and more. Their products cater to individuals aiming to enhance their fitness levels and overall well-being by providing real-time data and insights into daily activities. Known for their accuracy, user-friendly interfaces, and seamless integration with smartphones and fitness apps, Fitbit devices are popular among fitness enthusiasts and casual users alike.